Middle East Tissue Pioneer WHITE TISSUE Signs Contracts for TM2 and TM3 with HiCredit Heavy Machiner

On July 15, at the China National Convention Center, Mr. Hassan Akef, President of White Tissue, and Mr. Jia, President of Hicredit Heavy Machinery, signed the contracts for TM2 and TM3. The signing ceremony was witnessed by

Mr. Zhao Wei, Chairman of China Paper Association

Mr. Cao Chunyu, Chairman of China Technical Association of the Paper Industry

Mr. Lu Dangjun, Chairman of China Light Industry Machinery Association

Mr. Bai Xiaofeng, Secretary-General of China-Africa Business Council

Mr. Zhang Shenjin, Secretary-General of China Paper & Pulp Industry Chamber of Commerce

Mrs Cao Baoping, Deputy General Manager of China National Pulp and Paper Research Institute Co., Ltd

WHITE TISSUE, founded in 2014 and part of the Akef Group, is headquartered in the 6th of October City, Egypt. As the country’s pionneer tissue producer, the company is also renowned for its superior softness quality across the MENA region. Once new projects is commissioned，achieving an annual output of 70,000 tonnes and generating approximately USD 140 million in revenue. Mr. Hassan Akef, President of White Tissue, commented, “The new projects will further strengthen our continued growth in tissue business. “

Ambitious Vision

A new white plant is built on a total land area of 70,000 sqm. The core equipment of the factory is a 2850mm wide crescent former tissue production line supplied by HiCredit, with an operating speed of up to 1,700 m/min, capable of producing both high and low gsm tissue paper in a single machine. Mr. Hassan Akef added: "This production lines total invest USD 40 million, will mainly produce cloud-soft facial tissue, specially suitable for children, women, and people with sensitive skin. It is one of the most modern production lines among similar factories in Egypt, with industry-leading automation and energy efficiency. Furthermore, we are pioneering a new standard by positioning this project as the country’s first solar-powered green energy tissue mill. We are fully confident in the development prospects, and we also appreciate the excellent cooperation with HiCredit during the TM1 project, which ensured that all equipment was started up on time and within budget. We also look forward to continuing the good cooperation in the TM2 and TM3 projects."

The TM2 line will be engineered to produce high-softness, low-grammage facial tissue, while TM3 will focus on manufacturing high-absorbency towel tissue. Both lines are scheduled to start up in early 2028. Notably, HiCredit was also the supplier for WHITE TISSUE’s existing TM1 line at the same mill, underscoring a long-standing partnership and the customer’s continued trust in HiCredit’s technology. “We selected HiCredit as our strategic partner to support our growth strategy,” said Mr. Hassan Akef, Chairman of WHITE TISSUE. “We highly appreciate HiCredit’s technical expertise and look forward to a successful collaboration on this project.”

Mrs. Jennifer Wang, Senior Sales Manager at HiCredit-a leading provider of tissue manufacturing solutions, commented: “The cooperation during the sales phase was excellent, which has laid a strong foundation for project execution. Having successfully delivered the TM1 project, we are thrilled to continue our collaboration with WHITE TISSUE on TM2 and TM3. Our deep know-how in softness and smoothness technology, along with our proven track record, made our solution particularly attractive to the customer.”

Technical details about the delivery

The product technology originates from Europe, and HiCredit possesses complete equipment calculation and process know-how, enabling us to provide customized solutions tailored to different customer needs. This allows our clients to achieve differentiated development and maintain a competitive edge in the fierce market. This project focuses on low gsm, high softness, and high smoothness, while leveraging the advantages of local natural gas resources in Egypt. By adopting natural gas hood technology, We not only improve drying efficiency and reduce energy consumption, but also significantly improve paper bulk and reduce dust levels on the production floor. HiCredit boasts world-class processing workshops, with all key components manufactured in-house to ensure better consistency in quality. This enables us to offer our customers more reliable and stable products, while also guaranteeing greater convenience for future after-sales service.

Shandong Hicredit Heavy Machinery Co., Ltd, which has more than 100 engineers, is a private enterprise and is specialized in manufacturing paper machinery with relative automatic control system. It is the managing director of Chinese Association for Light Industry Machinery and vice chairman of Shandong Association for Light Industry Machinery. The company has complete Technical design center and specifical design team with 50 technicians for different paper machinery and it cooperates with domestic and foreign experts and famous university in many aspects. The Hicredit Europe Technical Center is established in 2012 focusing on the research on new technology and process of paper-making machinery and forms research and development system with independent intellectual property rights as its core.