Mixue & FLUX Technology: The Digital-Intelligent Supply Chain Solution for A Global Leader in Freshly Made Tea

SHANGHAI,March 5,2025 -- Mixue Ice Cream & Tea has recently implemented FLUX WMS solution to establish a global digital-intelligent warehousing management system.

Established in 1997 and headquartered in Zhengzhou,Henan Province,Mixue Ice Cream & Tea has evolved over two decades into an enterprise group encompassing new-style tea beverages and chain coffee businesses,operating multiple brands including "Mixue Ice Cream & Tea" and "Lucky Cup".

On March 3,2025,Mixue Ice Cream & Tea Co.,Ltd. (referred to as "Mixue") debuted on the Hong Kong Stock Exchange under the stock code "Mixue Group" (02097.HK),with a total market capitalization of HKD 106.9 billion. As of December 31,2024,Mixue operates 46,479 stores globally,including over 4,800 overseas outlets,making it the largest freshly made tea brand in Southeast Asia.

In this project,FLUX WMS will first introduce standardized and regulated warehouse management and operational processes for Mixue's warehouses in Thailand and Ho Chi Minh City,Vietnam,ensuring efficient operations from inbound to outbound processes. Leveraging FLUX WMS's highly productized and templatized configurations,the solution will be rapidly deployed across Mixue's warehouses in Asia. FLUX WMS provides various reports and dashboard services,enabling meticulous management of batch and expiration dates for each material,strictly enforcing first-in-first-out (FIFO) principles,and effectively ensuring product quality and freshness. The FLUX solution is highly flexible and configurable,supporting global inventory sharing. In the future,it will be quickly replicated and promoted across Mixue's global overseas warehouses,establishing a standardized and group-wide global supply chain. Together,Mixue and FLUX aim to spread fresher love and sweetness worldwide.

About FLUX Technology:

FLUX Technology is a leading provider of digital supply chain solutions. Its SCE (Supply Chain Execution) management software is widely used across 20 industries,including retail,fast-moving consumer goods (FMCG),pharmaceuticals,manufacturing,high-tech,and third-party logistics. FLUX Technology operates in 24 countries worldwide and ranks first in WMS market share in China (according to ARC Advisory Group research reports).